Lacoste x Earnest Sewn

French tennis company Lacoste, & Los Angeles-based denim company Earnest Sewn have worked out a new line of co-branded denim and polo shirts. The collaboration will result in Lacoste branded Earnest Sewn jeans for both men and women being sold at U.S. Lacoste stores, and co-branded men’s polo shirts showing up at Earnest Sewn stores. Scheduled to launch March 2011, this project will run through the Fall of 2011.

via HighSnobiety via WWD